(Taipei, August 25, 2025）
AI marketing has entered the era of “proactive action.” According to a Chiefmartec survey, 44.8% of enterprises have already adopted AI functions with agent-like capabilities this year, accelerating the transformation of retail e-commerce. AI consulting firm beBit TECH recently partnered with Google Cloud, Enutrition, and Dog Cat Star to officially launch AgentBit, a new agentic AI solution. The platform provides intuitive marketing automation, precise data insights, and helps businesses achieve superior performance.
From “Data Brain” to “Intelligent Brain”
AI is fundamentally reshaping customer experiences. Jason Chen, CEO of beBit TECH, noted that the traditional “people, product, and places” model is being redefined, and a company’s core competitiveness now lies in building its own first-party data systems and fostering deeper customer connections.
“AgentBit transforms the CDP (Customer Data Platform) from being just a tool for collecting and analyzing data into an active driver of revenue. By linking customer and product data in real-time, it enables a super-personalized business model,” said Chen.
“Traditional CDPs function as a ‘data brain,’ but AgentBit evolves into an ‘intelligent brain’ with judgment and execution capabilities,” said Chen. Internally, AgentBit connects real-time data to support AI-driven applications for “people, product, and places.” Externally, through an Agent-to-Agent (A2A) model, it connects with e-commerce platforms, CRM systems, and LINE tools, creating a collaborative network that enables instant cross-channel interactions and delivers consistent, highly personalized experiences.
“The launch of AgentBit is more than just a tool upgrade, it symbolizes the new era of automated decision-making and personalized customer experiences.”
Dr. Wei-Chun Kao, CTO of beBit TECH, unveiled AgentBit’s latest features at the launch event: AI Smart Segmentation, Creative Asset Hub, and AI Smart Analytics. He explained that the company hopes brands will not only find people, but also identify their needs, accurately find the right people, and reach them with the right materials and marketing rhythm.
For example, ahead of Singles’ Day (Double 11), AgentBit can process natural language inputs, identify “price-sensitive or high-repeat customers,” from natural language inputs, generate audience lists, and provide budget recommendations. Its AI-powered product interest prediction can also pinpoint customers most likely to be interested in specific items.
“Just say the audience you want, and the system will find them!”
On the creative side, AgentBit integrates Google’s latest GenMedia technologies, including Imagen, Veo, Virtual Try-on, and the Gemini 2.5 model, to help brands quickly produce multiple versions of ad creatives, such as lifestyle images, product catalogs, and virtual try-ons. This enables large-scale customization while shortening cross-department collaboration time.
In analytics, where past optimization relied on intuition and experience and PDCA cycles were slow, AgentBit uses conversational queries to instantly identify conversion-impacting factors and propose actionable optimizations. Adjustments can be implemented directly within the CDP backend with one click, “fewer errors, faster action.”
How can AI integrated with CDP deliver results in real industries? Chia-Wei Tsung, CSO of Enutrion, a leading Taiwanese nutrition brand with over 40 years of history, shared:
“In the adult nutrition market, understanding consumer needs is critical. Through AI-driven real-time and personalized interactions, we reduced labor costs by nearly 90%, increased registrations by 122% in a year, and doubled active traffic.”
Dog Cat Star, part of Shepherd Group and Taiwan’s largest pet brand group, also saw significant impact. CEO Tsung-Te Sun commented:
“beBit TECH not only provided tools that boosted repurchase and cross-selling performance but, more importantly, helped us build long-term, stable customer relationships.”
As Taiwan’s leading Agentic AI and CDP consulting company, beBit TECH aims to make AgentBit the “intelligent brain” for every brand.
“We will continue integrating more AI technologies and cross-industry solutions to build an enterprise-level intelligent marketing ecosystem,” said CEO Jason Chen.