EcLife Reinvents Electronics Retail With a Seamless Omnichannel Experience

Founded in 1973 in Taipei, Liangxing's predecessor was "Liangxing Electric Materials Shop," which sold electronic components in Taipei Guanghua. As customers accumulated and demands increased, the product range expanded from electronic components to become Taiwan's only sales brand combining electronic parts, tool instruments, computer peripherals, and smart 3C products. Additionally, Liangxing expanded from physical stores to online channels, establishing the Liangxing Shopping Network.

With a focus on comprehensive and innovative consumer services, Liangxing integrates physical stores, online channels, and apps to create an omnichannel approach. Combined with a professional sales team, they strengthen the brand's consumer service experience, becoming Taiwan's first Omnichannel marketplace.

Refine Customer Analysis and Optimize Marketing Communications to Boost Team Efficiency.

With sales channels spanning brick-and-mortar stores and e-commerce, and product lines covering electronic components, tools & instruments, computer peripherals, and smart 3C devices, Liangxing (EcLife) possesses vast customer, product, and order data that could underpin the marketing team’s precise audience segmentation. However, owing to various historical constraints, the team has been unable to leverage this data’s advantages and value in actual marketing applications.

Multiple Breakpoints Between Data Retrieval And Application.

Before implementing OmniSegment CDP, the Liangxing Shopping Network marketing team faced significant operational inefficiencies. The team's segmentation process required manually extracting backend data, then separately uploading this information into both email and SMS platforms for each campaign. With the team's limited marketing headcount, this labor-intensive export-import workflow consumed valuable resources and created bottlenecks in the team's campaign execution timeline.

Limited Behavioral Insights Kept EcLife From Forecasting Purchase Intent In Advance

Historically, the team could only track customers’ purchase events and had no visibility into the upstream behaviors like clicks or page views. This severely constrained EcLife's marketing use cases: the team unable to send trigger real-time messages to high-potential prospects who had browsed, clicked, or added items to their cart, and thus missed opportunities to stimulate conversions.

End-to-End Customer Data Integration Powering Personalized OmniChannel Experience

The Liangxing team shared that OmniSegment CDP truly enabled them to integrate their operational data (O-Data)—including product details, order records, and member information—with behavioral data (X-Data)—such as page views, clicks, and “add to cart” events—in a single platform. This broke through the previous limitation of only being able to track individual purchase events.  With its flexible, multi-layered segmentation, OmniSegment CDP lets the team extract the audience they want to target. 

For a business like Liangxing Shopping Network, which offers a wide variety of products, OmniSegment CDP also provides the agility and precision needed to quickly identify the right customer segments for each new manufacturer’s product launch. This streamlined collaboration between the sales channels and manufacturers, ensuring smoother promotions and creating win-win outcomes.

Unlock Seamless Marketing Automation Across All Touchpoints

After consolidating diverse data in a single platform, the Liangxing team leveraged OmniSegment CDP’s automation feature to design various customer journeys tailored to each marketing objective, specifically, sales scenario, and member segment. The system now delivers uninterrupted engagement to qualified prospects without manual list building or scheduling, freeing up significant resources.

For instance, the Liangxing Shopping Network’s first automation was the Abandoned Cart flow, which immediately added to the bottom line. Today, any customer who abandons their cart automatically receives reminders through Email and LINE—an example of OmniSegment CDP’s intelligent, AI smart-channel delivery in action. The team further personalizes these touchpoints with member-tier discounts and tailored messaging that encourage shoppers to apply unused free-shipping coupons and store credits.

During promotional events, Liangxing segment audiences by their engagement after the initial promotion message—those who engaged and purchased, engaged but did not purchase, did not engage but purchased, and neither engaged nor purchased—and focuses last-minute outreach on the highest-potential buyers.. This segmentation not only reduces send costs but also maximizes the campaign’s overall “add‐to‐bag” rate.

The same approach extends to sales forecasting and new-product launches. By identifying customers who bought a similar item two years ago and have since clicked on comparable products online, the team identifies individuals meeting both “repurchase cycle” and “purchase intent” criteria—enabling hyper-targeted push campaigns or leverage these insights to design marketing campaigns for new product launches

For in-store customers, once a sales associate links a shopper’s profile, the Liangxing team uses OmniSegment CDP’s multi-parameter EDM templates (including name, job title, loyalty credit, AI recommendations, and more) to automatically send personalized post-purchase follow-ups and online shopping credits on behalf of the sales associate. This seamless cross-channel outreach strengthens the bond between customers and the in-store sales representatives—boosting repeat visits and deepening brand loyalty.