Enutrition Strengthens Customer Engagement With Smart Data Segmentation

Founded in 1983, enutrition has been focusing on providing high-quality adult nutritional products for the Taiwanese market. Founder Dr. Zhang Xianping found that the Taiwanese market lacked nutritional products that were suitable for the local people's physique. Imported products were not only expensive, but the formulas were not necessarily suitable. Therefore, enutrition's mission was to develop products that were truly suitable for the Taiwanese physique through professional nutritional knowledge and scientific technology to help the people improve their nutritional level. Along the way, enutrition is committed to becoming the preferred brand in the Taiwanese adult nutritional product market, providing a full range of nutritional science solutions from clinical medicine to daily health care.

From Static Showcase To Interactive Membership Engine

enutrition’s website was built for brand display, not dialogue. With limited two-way engagement, the team couldn’t surface real customer needs or deepen member value. To compete, Yifu committed to a digital model centered on ongoing interaction and trust—not just product pages.

Unifying Siloed Data To Accelerate Decisions Making

As enutrition added Facebook, LINE, and email, data spread across disconnected platforms. Teams spent hours manually exporting reports, driving up costs without improving efficiency. The absence of a unified tagging framework meant behaviors and interests weren’t captured consistently blocking precise audience segmentation and personalization.

Personalize Nutrition Care With Data Precision

To overcome siloed data and inefficient marketing, enutrition selected beBit TECH’s OmniSegment CDP for its user-friendly deployment and mature AI capabilities—unifying data, automating journeys, and powering personalization at scale.

From Data To Daily Care: 8× Growth In Automation-Driven Revenue share

To stand out in adult nutrition, enutrition unified website, LINE, and Facebook data with beBit TECH’s CDP, gaining a single view of each customer. With clearer insights, the team shifted from clinical messaging to everyday, stigma-reducing content that blends nutrition education with real life. “CDP-powered data and automation let us personalize repurchase reminders and content by individual buying cadence,” notes CSO Zong Jia-Wei. The result: automation-attributed revenue share up >8× and materially higher operational efficiency.

Personalized replenishment journeys that multiply engagement

Repurchase needs are predictable; timing is not. Yifu uses behavioral signals to trigger reminders—monthly restockers vs. bulk buyers get different nudges, channels, and offers. This doubled depth and stickiness in member engagement, lifted returning-customer traffic by 156% YoY, and grew active customer traffic by 2× in a year.

OMO That Honors Intent, Builds Trust And Converts 

Recognizing that many purchases finish in-store, enutrition redesigned the abandoned-cart flow to diagnose why people pause, not just push checkout. Proactive re-engagement now routes shoppers to live nutrition advisors who offer usage guidance and, when appropriate, guide to offline purchase. The approach reduces friction, improves confidence, and increases online-to-offline conversion—driving healthier cross-channel sales.

By using OmniSegment CDP’s AI Smart Channel Delivery, enutrition matches each customer’s preferred touchpoint—LINE, email, or SMS to reduce noise and lift opens and engagement. The result is personalization that feels helpful, not intrusive, and measurably increases brand affinity.

Result 

Data-driven journeys, precise replenishment reminders, and intent-aware OMO execution lifted both online and in-store conversions—advancing Yifu’s digital transformation and accelerating commercial performance.