GuBeiDing Builds Trust with Parents and Lifts Average Order Value by 17%

Now in its tenth year, GuBeiDing has become one of Taiwan's most representative brands in the mother and baby products market.

Founder Julia recalls the brand's origins. "I love things that are beautiful, well-designed, and multi-functional. I thought, why can't all mothers have access to products that are both aesthetically pleasing and practical?"

GuBeiDing's early breakout product was the multi-functional baby bed. It became a market sensation upon launch. "We really made waves in the market. We were the first brand in Taiwan to launch a multi-functional baby bed, and the entire market followed suit afterward."

This innovative spirit has continued through every subsequent product. From multi-functional bottles to reconfigurable children's furniture, product differentiation has become part of GuBeiDing's DNA.

Another key element is their commitment to sustainability. Julia explains, "I often think about how plasticizer pollution has caused health issues for many mothers. I hope our products can reduce secondary pollution, from materials to functionality to lifespan, truly considering both the environment and families."

The customers who buy GuBeiDing products are parents who care most about their children's safety and health. "Our commitment to quality may mean our prices aren't the cheapest, but parents can trust us the most and feel most at ease," Julia notes.

Seamlessly Integrating Online and Offline Customer Data for Precise Segmentation

Facing intense competition in the parenting market with increasingly diverse consumer choices, Julia believes the most important factors are continuous communication and building trust.

"Mother and baby brands aren't like typical ecommerce businesses. We need to constantly acquire new customers while retaining existing ones. And with both our online store and physical locations, we needed a way to see the complete customer journey."

Before implementing beBit TECH OmniSegment CDP (Customer Data Platform), GuBeiDing's marketing team manually compiled customer lists and sent messages by hand. Whether customers shopped online or visited their stores, tracking their behavior and preferences was time consuming and prone to errors.

"Previously, to send messages to customers needing pacifier replacements, marketing staff would spend half a day manually filtering through records. Now with CDP, we just set conditions and it's done automatically." Julia states this was a huge turning point in brand efficiency.

OmniSegment CDP integrated data from their SHOPLINE online store and created a unified view of each customer. This enabled GuBeiDing to precisely define various segmentation conditions such as registered but not purchased, purchased once, multiple purchases, and periodic customers needing replacement parts.

"Now we just set the conditions, and the system automatically identifies the target list and sends messages. This greatly reduces labor and improves accuracy."

When selecting partners, Julia places particular emphasis on operational experience and advisory services.

beBit TECH's system is user friendly, fast to operate, and logically clear; the consulting team is also very meticulous, providing suggestions from data integration to marketing strategies. The entire implementation process went much more smoothly than I expected.

A significant 17% increase in AVO (Average Order Value) by using OmniSegment CDP to thoroughly understand their underlying needs.

After implementing beBit TECH, GuBeiDing's most direct result was an annual 17% increase in overall average order value.

Julia explains, "What brands most want to know is what customers are thinking and what they care about. OmniSegment CDP helps us understand their true needs, allowing us to adjust our marketing approach accordingly."

The team imported SHOPLINE order data and in-store purchase history into beBit TECH OmniSegment CDP, analyze each member's complete purchasing journey and behavioral data.

"Previously, we could only see who bought what and where they bought it. Now we can know what they viewed online, which product pages they lingered on, when they're most likely to make a purchase, and even predict when they might visit a store to see products in person."

These insights enable GuBeiDing to create personalized content for different customer segments. New mothers receive educational product messages about safe materials and proper usage. Experienced parents see promotional bundles and upgrade accessory recommendations based on their child's age.

They also use A/B testing to gradually optimize open rates and found that when communication is more aligned with actual needs, results improve significantly.

Julia emphasizes the importance of authenticity. "After using CDP, customers feel we're not just selling. They genuinely feel we understand them and their parenting journey."

The Implementation of OmniSegment CDP Has Yielded Significant Results In GubeiDing.

The implementation of OmniSegment improved both GuBeiDing's marketing efficiency and bottom-line results across their omnichannel operations.

SHOPLINE platform's openness allowed the brand to directly sync online membership data, while beBit TECH transformed this data into meaningful customer interactions both online and offline.

Julia expresses gratitude for the support provided by beBit TECH consultants during implementation. "The consultants are very professional and respond promptly. They helped us establish event tracking, tag classification, and even provided marketing strategy recommendations. The level of support really made the difference."

The ability to see a unified customer view across channels proved transformative. Whether a customer browses online and buys in-store, or discovers products in-store and purchases online later, GuBeiDing can now track and optimize the entire journey.

Reflecting on the entire implementation process, Julia offers this insight. "The right partner not only helps you go further but also helps you move faster in the AI era. This is especially critical for OMO retailers who need to coordinate marketing across multiple touchpoints."

For GuBeiDing, data is not just a marketing tool but a bridge to understanding parents' needs and building lasting brand trust across every interaction.

From launching Taiwan's first multi-functional baby bed to today's sophisticated use of AI and CDP for precision omnichannel marketing, GuBeiDing continues to use innovation and sincerity to accompany every parent and child on their growth journey.