Drive Smart Personalization Through OmniSegment CDP Integration
Through OmniSegment CDP implementation, Tech Ziwei consolidated fragmented data sources including transaction records, member information, and live interaction tracking into one unified member profile system. The platform combines intelligent recommendation algorithms with automated journey orchestration to deliver contextual suggestions via website integration, strategic pop-ups, and mobile push campaigns, resulting in dramatically improved member engagement, enhanced user experience, and streamlined operational efficiency.
Streamlined Operations, Data Transparency, and Enhanced Marketing Performance
OmniSegment CDP brings clarity to campaign management with its drag-and-drop interface. As Tech Ziwei's marketing team describes it, "We can now map out three-month campaigns by moving nodes around, and the ready-made script examples save us considerable setup time." The platform provides clear visibility into how campaigns are performing, helping the team make informed adjustments and improve their marketing results.
Unified Member Identity for Personalized Engagement
Through CDP's unified member identification system, Tech Ziwei connects user activity across websites, mobile apps, and LINE into a single comprehensive profile. This approach captures real-time browsing patterns and preferences, enabling the platform to deliver tailored numerology content and relevant product suggestions. Whether members access services from their desktop, phone, or other devices, they receive consistent personalized experiences that feel natural and relevant, leading to better engagement and improved conversion outcomes.
Capturing Peak Traffic Moments with Smart Channel Recommendations
Each October brings a surge in website visitors as annual fortune topics gain popularity. Tech Ziwei uses CDP to spot users showing strong interest in purchasing and guides them through personalized engagement paths. As Ray, Tech Ziwei's marketing manager, explains it, "When we see someone exploring our content, we can reach them through website notifications, pop-ups, or app messages with exactly the right numerology course or consultation offer. It's about connecting the right people with the right services when they're most interested.
Using Smart Automation to Boost Member Retention
Since many members return annually for updated readings, Tech Ziwei uses CDP to send thoughtful reminders that help boost retention through ongoing connections. The platform watches for subtle behavioral cues to understand what members might need next. As Ray notes, "Someone exploring love readings might appreciate knowing about our relationship compatibility services, while members asking about career challenges often find value in our financial guidance offerings." These gentle, relevant suggestions feel helpful rather than pushy, creating a more natural path for members to discover services that truly match their interests.
