---
title: 2024 節慶行銷 2.0——電商戰略新思維
description: 隨著零售產業環境與市場消費模式的轉變，都讓過往節慶檔期「以價制量」的營收公式面臨重大挑戰。想要從中脫穎而出，顧客體驗及產品服務是電商品牌 2024 必須重點強化的策略布局。beBit TECH 從顧客經營的本質出發，透過電商領域的顧問經驗，與讀者深入探討電商 2024 面臨的挑戰以及策略建議！
---

[產業白皮書｜beBit TECH ](https://www.bebit-tech.com/whitepaper)

# [2024 節慶行銷 2.0——電商戰略新思維](https://www.bebit-tech.com/whitepaper/2024-e-commerce-shopping-festival)

 作者：[beBit TECH](https://www.bebit-tech.com/whitepaper/author/bebit-tech) | Jun 26, 2024 10:29:37 AM

### 免費領取完整報告！

白皮書將在表單提交後寄送至您所填寫的電子信箱，送出表單前請確認資訊正確唷！

透過《2024 節慶行銷 2.0——電商戰略新思維》，深入了解電商購物節面臨的挑戰。beBit TECH 將憑藉在電商領域的顧問經驗，與您分享節慶檔期的三大行銷策略，與實際品牌案例！

- 電商購物節的挑戰與方向
- 購物節檔期建議策略
- 品牌成功案例

[檢視完整文章](https://www.bebit-tech.com/whitepaper/2024-e-commerce-shopping-festival)

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